Apr 18 - May 8Phase 1May 8 - 27May 28 - Jun 5
They say - don't they - that reputation counts for everything? Well - don't we know it! "So - what do you do Paul?" I would get asked. I used to be proud to announce "I'm a human resources manager". And people used to respond positively. Not now!
"Oh - you mean human remains!" is a common response. Or, "Oh, hopeless redundancies!". Or, "(Un(helpful) recruitment!". Or - which is more common now - "Oh - what do you think of this weather we're having?"
We are losing the reputational battle - and we need to do something about it! I don't think this is a job for the branding experts either. This is one that we all need to take on - and which the CIPD needs to lead. But - like all efforts to break bad habits - we need to first of all acknowlege the problem. Sit down, look ourselves firmly in the mirror - and say "Paul (if that's your name!) - what does being a HR professional mean to you? What do you stand for? What are you trying to achieve and what do you want to contribute to your organisation?"
Sticks and stones can break reputations - look at estate agents and politicians and journalists and..... Do we want to be next in line?