Moisés Noreña Moisés Noreña

Martin, The activation question you raise is a good one, I think is very hard to measure. What matters though are the number of "high impact" people you are activating and the results they are deli... More

Laura, I think persistency is the name of the game. I am glad you got that from the article. More

Mariana, I am honored that someone asked students to read as an assignment. I truly appreciate your comments. If the assignment had a report out I'd love to hear your conclusions. Innovation is an exc... More

Hi Chris, as I've learned from some of the masters at this, acting with the principle in mind is one of the most important elements, if not the one, that brings success to innovation. Thanks for your... More

Rogelio, Thank you for your comment. I agree with your observation and I would also say that probably one of the most challenging things to overcome is the mindset at a broad organizational level g... More

Indy, The i-box helps us stay true to our goals. It is a dangerous tool if not applied correctly. We encourage the teams not to fill the tool for sake of fulfilling a requirement but to document t... More

Bud, thanks for your comment, I agree. I also believe that what makes innovation sustain is its integration in the organization's strategy. Not matter what the sign of the times force you to do, the l... More

Kate, I believe storytelling can be a powerful 'lens' in the Third Diamond - I think we use it in some way. One of the inputs into this phase is the articulation of the voice of the consumer. When ... More

Mr. Tavira, You are right, in fact innovation is a matter of survival in many industries. I hope this article was helpful as you think how can BISM become an innovator in its own right. More

Omri, I believe that pragmatic approaches can drive great results but the way some of these things are driven matters a lot to, that can only be achieved with the right tools and experts to make it ha... More

Rodrigo, thanks for your nice comments. It is humbling to be compared like that even though I think we have a long way to go. Setting the bar high is what allow us to make progress and always challeng... More

Toño, You are correct, our focus is primarily driven to consumer solutions, I would not say strictly products as there are offerings that fall into our innovation definition but are not necessari... More